Friday, November 29, 2013

Distribution Channel Management

Quivers were formed in early 2012 by 3 founders who wanted a better way to procure amazing products online directly from the brand manufacturers. With most trademark manufacturers, it was not possible to buy straight through their websites and this was by and large a consequence of their potential to still maintain and encourage their existing retail base. Some label manufacturers use a "dealer locator" or a far higher price on their website as a solution which is just not effective answers. With the creators having the past and background as brand manufacturers, they knew the problems and difficulties dealing with online channel conflict resolution.

The Quivers team embarked on to develop a solution that partners the trade name manufacturers and retailers online; instead of competing against each other, the manufacturer can now support their retailers. The result is a class solution with the most robust toolset on the market that lets the trade mark manufacturer to influence the way they want to do business online while still making certain the retailers are complemented.